Gentle Habits
Gentle Habits
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Art Direction
Brand Identity
Editorial
Gentle Habits create lifestyle products that are all about helping people find moments of stillness, joy, movement, love, motivation and self-reflection. After taking Australia by storm with her startup brand, This is Incense, founder and director Sophie came to us with the goal to move into the global market and release an extended range of lifestyle products.
Alongside her in-house and external creative teams, we helped develop a new visual identity and creative direction for Gentle Habits that would go on to influence product, packaging, campaign, photo and video, social media and other applications. The bold, organic and grounded visual identity represents Gentle Habits' salty, down-to-earth, and community-focused mission. Featuring a pared-back colour palette and strong, gender-neutral logo and type family, the wider Gentle Habits identity comes alive in the form of their vibrant product packaging colours which have been carefully crafted in-house to align with their existing incense products.
Brand Strategy & Naming: Studio Chenchen
Copywriting: Ballet Season
Packaging: Claire McKeown (in-house)
Image by Jeremy Gryst
Photo by Caity Grace
Photo by Jeremy Gryst
Photo by Jeremy Gryst
